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Moberi

I redesigned the logo for Moberi, known for their bike-powered smoothies. The first thing I noticed when I typed out Moberi, was how the “o” and “b” almost formed a bike, so I ran with it. I chose a bold typeface that also screamed “smoothie shop” and created the logo. My goal for this logo was for it to be easily readable and recognizable. I didn’t want the bike to overpower the name, or make the logo hard to read. I wanted the name and bike to be viewed as one.    

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