I designed layouts and type treatments for the Black Belt Artist book. The book needed to have a minimal color palette, modern style, and allow for photos to carry. I paired modern serif and san serif typefaces together and used colors that were directly sampled from the photos for each artist spread. I wanted the layout to also have a modern style to it, so I utilized white space on pages that had text to balance out the large photos used in each spread.
Black Belt Artist Photo Book
I designed layouts and type treatments for the Black Belt Artist book. The book needed to have a minimal color palette, modern style, and allow for photos to carry. I paired modern serif and san serif typefaces together and used colors that were directly sampled from the photos for each artist spread. I wanted the layout to also have a modern style to it, so I utilized white space on pages that had text to balance out the large photos used in each spread.
Black Belt Artist Photo Book
NASCAR Coca-Cola 600 Campaign
Over the course of a semester, my team and I created an Advertising campaign for the Coca-Cola 600 race. As creative director, I designed various graphics for our campaign such as logos, billboards, social media advertisements, website landing pages, and the overall design of our campaign plan book.
